"I’m paging through a travel magazine that features safaris in Africa. The pictures are stunning… and normally I would find these images very engaging, yet I skim through the magazine with little interest. The reason is simple: I’m sitting a few feet away from a campfire overlooking a vast african landscape. The magazine is thrown to one side as I notice the elephants that have just arrived at the watering hole, about 50 meters in front of us. Being in the middle of this experience renders the magazine irrelevant."
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